What is iBeacon iBeacon is the collective name for devices that emit a Bluetooth Low-Energy (BLE) signal. A smartphone can use this BLE signal to accurately determine the distance from the smartphone to the sending iBeacon. This can be used for various purposes, for example, to greet a customer who enters a store with a …

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Philips today showed a prototype of the ‘intelligent in-store LED lighting system’ at the Euroshop conference in Germany.¬†This LED lighting system has a built-in transmitter that offers approximately the same functionality as iBeacon sensors.¬†Philips is focusing on retailers who want to take a step with proximity marketing in stores. Every LED a sensor The concept …

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