Proximity marketing improves in-store conversion by helping you engage with consumers visiting your store, directly through their smartphone. Using both indoor and outdoor proximity detection technology, including beacons, an Airspace provides accuracy that can detect the user’s precise location, down to a specific store, shop aisle or even shelf. You then use Airspace Control Room
, a powerful cloud-based Context Management System, to manage your campaigns and create, manage and optimise content that will be delivered to smartphones that enter the Airspace. As this is a web-based dashboard you can control your content in real time, meaning you can optimise for peak footfall opportunities or drive traffic during otherwise off-peak periods. You can focus purely on generating sales of a particular product or dynamically change content to react to a tactical event.