tracking Archives - Airspace

Customer journeys are being enhanced as beacons provide customer's with the British Airways' app with relevant content on when and where to board the aircraft

Customer Journeys – British Airways Employ Beacons

By | Airlines, Beacons, Case Study, Customer surveys, Experiential, iBeacons, UK Case Studies | No Comments

British Airways are using beacons in airports to aid travellers without bombarding them with push notifications. British Airways are creating enhanced customer journeys by using proximity engagement strategies in both Terminals 3 and 5 at Heathrow Airport. Customers that have the upgraded version of British Airways’ mobile app will gain…

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iBeacons and app development will enable golfers to play the sport in a “smarter” way. The new technology will create innovative sport and leisure experiences as well as enhance engagement.

App Development – Golf Courses are next to adopt iBeacons

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Beacon technology is continuing to amplify app development and is being adopted by golf courses to further enhance the golfing experience.  In order to increase engagement, an app is currently being developed which will enable golfers to receive real time information about distance, weather, wind, course specific statistics and more…

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Experiential Marketing - Nivea at the beach

Experiential Marketing – Nivea and iBeacons

By | Beacons, Experiential, iBeacons | No Comments

Nivea has launched an experiential marketing campaign using iBeacons.  They have used StickNFind iBeacons to allow parents who bring their children to the beach keep an eye on them using an app . As Gabriel Beltrone reviews in Adweek, Veja Rio magazine subscribers received an ad with a pop up bracelet. Then, wrapping the water resistant bracelet around child’s…

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