shopping centre Archives - Airspace

Macy's are using proximity marketing in retail by employing beacons to engage customers as they receive exclusive offers.

Proximity Marketing in Retail – Macy’s Integrates iBeacon Technology

By | Beacons, Case Study, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail | No Comments

After successfully trialling beacons last year at a few of their flagship stores, Macy’s has become the next example of proximity marketing in retail. Macy’s is a megastore with 850 department stores across the United States, the District of Columbia, Guam and Puerto Rico and are now using beacons to…

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Beacon Mannequins in action

Shopping Experiences – House of Fraser’s Beacon Mannequins

By | Beacons, Case Study, iBeacons, Proximity Marketing, Retail, UK Case Studies, Uncategorized | No Comments

House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using VMBeacons in one of their stores located in Aberdeen.  The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialled to monitor the effectiveness of beacons when it comes to…

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proximity marketing using beacons, ibeacons

Shopping Centre rolls out proximity marketing using beacons

By | Beacons, Case Study, iBeacons, Retail, UK Case Studies | No Comments

This is a review of how a local UK shopping centre, The Swan Centre has implemented proximity marketing using beacons. A South Coast shopping centre has become first in the UK to use proximity marketing, specifically beacon technology that enables retailers to acknowledge customers’ presence and deliver targeted ads. The roll out…

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