proximity Archives - Airspace

Enhanced experiences are created as visitors

Enhanced Experiences – Museums Use iBeacons to Engage Visitors

By | Beacons, Case Study, Experiential, iBeacons, Personalised Experience | No Comments

The applications of beacons are going beyond retail Museums and galleries are beginning to prove that they are more than just buildings containing precious artwork. Beacon technology is being used in museums to provide enhanced experiences for visitors. To amplify their experience, visitors will gain access to a range of…

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Beacon Mannequins in action

Shopping Experiences – House of Fraser’s Beacon Mannequins

By | Beacons, Case Study, iBeacons, Proximity Marketing, Retail, UK Case Studies, Uncategorized | No Comments

House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using VMBeacons in one of their stores located in Aberdeen.  The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialled to monitor the effectiveness of beacons when it comes to…

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Experiential Marketing Campaign in action

Experiential Marketing – Volkswagen illustrates danger

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Volkswagen Uses Experiential Marketing in new ‘Eyes on the Road Cinema Stunt’ campaign Mobile use is the leading cause of death behind the wheel. In order to make this fact clear to their audience, Volkswagen has successfully used experiential marketing via proximity-based devices to communicate this message and increase engagement. We…

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