proximity marketing case studies Archives - Airspace

Customer journeys are being enhanced as beacons provide customer's with the British Airways' app with relevant content on when and where to board the aircraft

Customer Journeys – British Airways Employ Beacons

By | Airlines, Beacons, Case Study, Customer surveys, Experiential, iBeacons, UK Case Studies | No Comments

British Airways are using beacons in airports to aid travellers without bombarding them with push notifications. British Airways are creating enhanced customer journeys by using proximity engagement strategies in both Terminals 3 and 5 at Heathrow Airport. Customers that have the upgraded version of British Airways’ mobile app will gain…

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Beacon Mannequins in action

Shopping Experiences – House of Fraser’s Beacon Mannequins

By | Beacons, Case Study, iBeacons, Proximity Marketing, Retail, UK Case Studies, Uncategorized | No Comments

House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using VMBeacons in one of their stores located in Aberdeen.  The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialled to monitor the effectiveness of beacons when it comes to…

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Notification received by easyjet passengers remind them when and where they need to go in the airport

Proximity Engagement – EasyJet Trials iBeacons in Airports

By | Airlines, Beacons, Case Study, Experiential, iBeacons, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

This summer, easyJet became the first European airline to use iBeacons to enhance proximity engagement. EasyJet indicated that the beacons were trialled in three airports: Luton, Gatwick (London) and Charles de Guaulle (Paris). The beacons were strategically placed in specific locations of the airport to enhance proximity engagement at the…

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Experiential Marketing Campaign in action

Experiential Marketing – Volkswagen illustrates danger

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Volkswagen Uses Experiential Marketing in new ‘Eyes on the Road Cinema Stunt’ campaign Mobile use is the leading cause of death behind the wheel. In order to make this fact clear to their audience, Volkswagen has successfully used experiential marketing via proximity-based devices to communicate this message and increase engagement. We…

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Proximity Marketing Odeon

Enhanced customer experience – Odeon review

By | Beacons, Case Study, Experiential, Proximity Marketing, UK Case Studies | No Comments

Odeon using proximity marketing for an enhanced customer experience In the next few months Odeon will be conducting a trial of beacons, they want to welcome people to the cinema, let them know about special offers, share information creating an enhanced customer experience overall. The focus of the trail is an enhanced customer experience, they would like…

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proximity marketing using beacons, ibeacons

Shopping Centre rolls out proximity marketing using beacons

By | Beacons, Case Study, iBeacons, Retail, UK Case Studies | No Comments

This is a review of how a local UK shopping centre, The Swan Centre has implemented proximity marketing using beacons. A South Coast shopping centre has become first in the UK to use proximity marketing, specifically beacon technology that enables retailers to acknowledge customers’ presence and deliver targeted ads. The roll out…

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Restaurant Proximity Marketing Review

By | Beacons, Case Study, Experiential, iBeacons, Restaurant | No Comments

At Airspace we are interested in seeing how others are using proximity marketing.  This case study outlines restaurant proximity marketing. Eggcellent, a Tokyo restaurant that specialises in egg cuisine uses proximity marketing, specifically iBeacons for food orders and payments. A restaurant with a feel for technology The first demo involved Apple’s…

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Increase Customer Loyalty

Proximity Marketing Case Study: Safeway and Giant Eagle

By | Proximity Marketing | No Comments

Proximity Marketing Case Study using beacons Safeway and Giant Eagle, both American supermarket chains and  have recently implemented their own proximity marketing campaign using Beacons. They have rolled-out the campaign in at least 200 grocery stores across Seattle, San Francisco and Cleveland. This article outlines their proximity marketing case study. They had…

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