proximity engagement Archives - Airspace

Mcdonald's increases sales as many customers receive exclusive offers and deals on their mobile devices when they opt in for beacon triggered notifications

McDonald’s increases sales with iBeacons and are loving it!

By | Beacons, Case Study, Customer surveys, Data gathering, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant | No Comments

McDonald’s have been working to become the first fast food chain to trial beacons and create personalised customer experiences whilst increasing sales. Customers that visited one of the select 26 Mcdonald’s restaurants located in Columbus, Georgia, gained access to exclusive offers directly from their mobile device. Jack Pezold, a McDonald’s franchisee…

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Proximity blurs the lines between retail and ecommerce

By | Beacons, Business strategy, Ecommerce, Proximity Marketing, Retail | No Comments

This article first appeared in Retail Gazette. It’s no real revelation that sometimes, just sometimes, internal business divisions within retail brands don’t always get on. The retail divisions operate the stores and the digital divisions operate the eCommerce site, and never the twain shall meet. Each has their own targets…

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