personalised experience Archives - Airspace

Customer journeys are being enhanced as beacons provide customer's with the British Airways' app with relevant content on when and where to board the aircraft

Customer Journeys – British Airways Employ Beacons

By | Airlines, Beacons, Case Study, Customer surveys, Experiential, iBeacons, UK Case Studies | No Comments

British Airways are using beacons in airports to aid travellers without bombarding them with push notifications. British Airways are creating enhanced customer journeys by using proximity engagement strategies in both Terminals 3 and 5 at Heathrow Airport. Customers that have the upgraded version of British Airways’ mobile app will gain…

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iBeacons and app development will enable golfers to play the sport in a “smarter” way. The new technology will create innovative sport and leisure experiences as well as enhance engagement.

App Development – Golf Courses are next to adopt iBeacons

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Beacon technology is continuing to amplify app development and is being adopted by golf courses to further enhance the golfing experience.  In order to increase engagement, an app is currently being developed which will enable golfers to receive real time information about distance, weather, wind, course specific statistics and more…

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Beacon Mannequins in action

Shopping Experiences – House of Fraser’s Beacon Mannequins

By | Beacons, Case Study, iBeacons, Proximity Marketing, Retail, UK Case Studies, Uncategorized | No Comments

House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using VMBeacons in one of their stores located in Aberdeen.  The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialled to monitor the effectiveness of beacons when it comes to…

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Experiential Marketing Campaign in action

Experiential Marketing – Volkswagen illustrates danger

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Volkswagen Uses Experiential Marketing in new ‘Eyes on the Road Cinema Stunt’ campaign Mobile use is the leading cause of death behind the wheel. In order to make this fact clear to their audience, Volkswagen has successfully used experiential marketing via proximity-based devices to communicate this message and increase engagement. We…

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Proximity Marketing at St. George bank

Personalised experience with proximity marketing

By | Banking, Beacons, Case Study, iBeacons, Personalised Experience, Proximity Marketing | No Comments

This is a review of how St. George Bank is trailing proximity marketing St. George Bank is showing interest in creating a personalised experience with proximity marketing. They have started trials using beacons, iBeacon within three of its branches in Sydney.  This trial will be available to customers using iPhones only at this…

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Proximity Marketing Case Study Virgin Atlantic

Proximity Marketing: Personalised Experience: Virgin Atlantic

By | Beacons, Case Study, Experiential, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing.  The purpose of the trial is to provide a connected and personalised experience that will save time and money through…

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