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Experiential Marketing - Nivea at the beach

Experiential Marketing – Nivea and iBeacons

By | Beacons, Experiential, iBeacons | No Comments

Nivea has launched an experiential marketing campaign using iBeacons.  They have used StickNFind iBeacons to allow parents who bring their children to the beach keep an eye on them using an app . As Gabriel Beltrone reviews in Adweek, Veja Rio magazine subscribers received an ad with a pop up bracelet. Then, wrapping the water resistant bracelet around child’s…

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