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Proximity Marketing Odeon

Enhanced customer experience – Odeon review

By | Beacons, Case Study, Experiential, Proximity Marketing, UK Case Studies | No Comments

Odeon using proximity marketing for an enhanced customer experience In the next few months Odeon will be conducting a trial of beacons, they want to welcome people to the cinema, let them know about special offers, share information creating an enhanced customer experience overall. The focus of the trail is an enhanced customer experience, they would like…

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Increase Customer Loyalty

Proximity Marketing Case Study: Safeway and Giant Eagle

By | Proximity Marketing | No Comments

Proximity Marketing Case Study using beacons Safeway and Giant Eagle, both American supermarket chains and  have recently implemented their own proximity marketing campaign using Beacons. They have rolled-out the campaign in at least 200 grocery stores across Seattle, San Francisco and Cleveland. This article outlines their proximity marketing case study. They had…

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