ibeacon Archives - Airspace

Macy's are using proximity marketing in retail by employing beacons to engage customers as they receive exclusive offers.

Proximity Marketing in Retail – Macy’s Integrates iBeacon Technology

By | Beacons, Case Study, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail | No Comments

After successfully trialling beacons last year at a few of their flagship stores, Macy’s has become the next example of proximity marketing in retail. Macy’s is a megastore with 850 department stores across the United States, the District of Columbia, Guam and Puerto Rico and are now using beacons to…

Read More
Customer journeys are being enhanced as beacons provide customer's with the British Airways' app with relevant content on when and where to board the aircraft

Customer Journeys – British Airways Employ Beacons

By | Airlines, Beacons, Case Study, Customer surveys, Experiential, iBeacons, UK Case Studies | No Comments

British Airways are using beacons in airports to aid travellers without bombarding them with push notifications. British Airways are creating enhanced customer journeys by using proximity engagement strategies in both Terminals 3 and 5 at Heathrow Airport. Customers that have the upgraded version of British Airways’ mobile app will gain…

Read More
Beacon Mannequins in action

Shopping Experiences – House of Fraser’s Beacon Mannequins

By | Beacons, Case Study, iBeacons, Proximity Marketing, Retail, UK Case Studies, Uncategorized | No Comments

House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using VMBeacons in one of their stores located in Aberdeen.  The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialled to monitor the effectiveness of beacons when it comes to…

Read More
Experiential Marketing Campaign in action

Experiential Marketing – Volkswagen illustrates danger

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Volkswagen Uses Experiential Marketing in new ‘Eyes on the Road Cinema Stunt’ campaign Mobile use is the leading cause of death behind the wheel. In order to make this fact clear to their audience, Volkswagen has successfully used experiential marketing via proximity-based devices to communicate this message and increase engagement. We…

Read More
Experiential Marketing - Nivea at the beach

Experiential Marketing – Nivea and iBeacons

By | Beacons, Experiential, iBeacons | No Comments

Nivea has launched an experiential marketing campaign using iBeacons.  They have used StickNFind iBeacons to allow parents who bring their children to the beach keep an eye on them using an app . As Gabriel Beltrone reviews in Adweek, Veja Rio magazine subscribers received an ad with a pop up bracelet. Then, wrapping the water resistant bracelet around child’s…

Read More
Proximity Marketing at St. George bank

Personalised experience with proximity marketing

By | Banking, Beacons, Case Study, iBeacons, Personalised Experience, Proximity Marketing | No Comments

This is a review of how St. George Bank is trailing proximity marketing St. George Bank is showing interest in creating a personalised experience with proximity marketing. They have started trials using beacons, iBeacon within three of its branches in Sydney.  This trial will be available to customers using iPhones only at this…

Read More
Proximity Marketing using beacons, ibeacons at Regent Street

Proximity Marketing in Retail – Regent Street

By | Beacons, Case Study, iBeacons, Personalised Experience, Proximity Marketing, Retail, UK Case Studies | No Comments

On June 6th 2014 Marketing Week published an article about Regent Street implementing a trial in proximity marketing using beacons (iBeacons).  At Airspace proximity marketing networks we are interested in seeing the details of that trial so that we can be even more informed on proximity marketing in retail. The Crown Estate, which…

Read More