Experiential marketing Archives - Airspace

Macy's are using proximity marketing in retail by employing beacons to engage customers as they receive exclusive offers.

Proximity Marketing in Retail – Macy’s Integrates iBeacon Technology

By | Beacons, Case Study, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail | No Comments

After successfully trialling beacons last year at a few of their flagship stores, Macy’s has become the next example of proximity marketing in retail. Macy’s is a megastore with 850 department stores across the United States, the District of Columbia, Guam and Puerto Rico and are now using beacons to…

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iBeacons and app development will enable golfers to play the sport in a “smarter” way. The new technology will create innovative sport and leisure experiences as well as enhance engagement.

App Development – Golf Courses are next to adopt iBeacons

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Beacon technology is continuing to amplify app development and is being adopted by golf courses to further enhance the golfing experience.  In order to increase engagement, an app is currently being developed which will enable golfers to receive real time information about distance, weather, wind, course specific statistics and more…

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Enhanced experiences are created as visitors

Enhanced Experiences – Museums Use iBeacons to Engage Visitors

By | Beacons, Case Study, Experiential, iBeacons, Personalised Experience | No Comments

The applications of beacons are going beyond retail Museums and galleries are beginning to prove that they are more than just buildings containing precious artwork. Beacon technology is being used in museums to provide enhanced experiences for visitors. To amplify their experience, visitors will gain access to a range of…

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Notification received by easyjet passengers remind them when and where they need to go in the airport

Proximity Engagement – EasyJet Trials iBeacons in Airports

By | Airlines, Beacons, Case Study, Experiential, iBeacons, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

This summer, easyJet became the first European airline to use iBeacons to enhance proximity engagement. EasyJet indicated that the beacons were trialled in three airports: Luton, Gatwick (London) and Charles de Guaulle (Paris). The beacons were strategically placed in specific locations of the airport to enhance proximity engagement at the…

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Experiential Marketing Campaign in action

Experiential Marketing – Volkswagen illustrates danger

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Volkswagen Uses Experiential Marketing in new ‘Eyes on the Road Cinema Stunt’ campaign Mobile use is the leading cause of death behind the wheel. In order to make this fact clear to their audience, Volkswagen has successfully used experiential marketing via proximity-based devices to communicate this message and increase engagement. We…

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Experiential Marketing - Nivea at the beach

Experiential Marketing – Nivea and iBeacons

By | Beacons, Experiential, iBeacons | No Comments

Nivea has launched an experiential marketing campaign using iBeacons.  They have used StickNFind iBeacons to allow parents who bring their children to the beach keep an eye on them using an app . As Gabriel Beltrone reviews in Adweek, Veja Rio magazine subscribers received an ad with a pop up bracelet. Then, wrapping the water resistant bracelet around child’s…

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Proximity Marketing using beacons, ibeacons at Regent Street

Proximity Marketing in Retail – Regent Street

By | Beacons, Case Study, iBeacons, Personalised Experience, Proximity Marketing, Retail, UK Case Studies | No Comments

On June 6th 2014 Marketing Week published an article about Regent Street implementing a trial in proximity marketing using beacons (iBeacons).  At Airspace proximity marketing networks we are interested in seeing the details of that trial so that we can be even more informed on proximity marketing in retail. The Crown Estate, which…

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Restaurant Proximity Marketing Review

By | Beacons, Case Study, Experiential, iBeacons, Restaurant | No Comments

At Airspace we are interested in seeing how others are using proximity marketing.  This case study outlines restaurant proximity marketing. Eggcellent, a Tokyo restaurant that specialises in egg cuisine uses proximity marketing, specifically iBeacons for food orders and payments. A restaurant with a feel for technology The first demo involved Apple’s…

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