case study Archives - Airspace

Mcdonald's increases sales as many customers receive exclusive offers and deals on their mobile devices when they opt in for beacon triggered notifications

McDonald’s increases sales with iBeacons and are loving it!

By | Beacons, Case Study, Customer surveys, Data gathering, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant | No Comments

McDonald’s have been working to become the first fast food chain to trial beacons and create personalised customer experiences whilst increasing sales. Customers that visited one of the select 26 Mcdonald’s restaurants located in Columbus, Georgia, gained access to exclusive offers directly from their mobile device. Jack Pezold, a McDonald’s franchisee…

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Proximity Marketing at St. George bank

Personalised experience with proximity marketing

By | Banking, Beacons, Case Study, iBeacons, Personalised Experience, Proximity Marketing | No Comments

This is a review of how St. George Bank is trailing proximity marketing St. George Bank is showing interest in creating a personalised experience with proximity marketing. They have started trials using beacons, iBeacon within three of its branches in Sydney.  This trial will be available to customers using iPhones only at this…

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Proximity Marketing Case Study Virgin Atlantic

Proximity Marketing: Personalised Experience: Virgin Atlantic

By | Beacons, Case Study, Experiential, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing.  The purpose of the trial is to provide a connected and personalised experience that will save time and money through…

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proximity marketing using beacons, ibeacons

Shopping Centre rolls out proximity marketing using beacons

By | Beacons, Case Study, iBeacons, Retail, UK Case Studies | No Comments

This is a review of how a local UK shopping centre, The Swan Centre has implemented proximity marketing using beacons. A South Coast shopping centre has become first in the UK to use proximity marketing, specifically beacon technology that enables retailers to acknowledge customers’ presence and deliver targeted ads. The roll out…

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