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Mcdonald's increases sales as many customers receive exclusive offers and deals on their mobile devices when they opt in for beacon triggered notifications

McDonald’s increases sales with iBeacons and are loving it!

By | Beacons, Case Study, Customer surveys, Data gathering, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant | No Comments

McDonald’s have been working to become the first fast food chain to trial beacons and create personalised customer experiences whilst increasing sales. Customers that visited one of the select 26 Mcdonald’s restaurants located in Columbus, Georgia, gained access to exclusive offers directly from their mobile device. Jack Pezold, a McDonald’s franchisee…

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duanereadeapp-case-study

Proximity Marketing Case Study with iBeacons: Duane Reade

By | Beacons, Case Study, iBeacons, Proximity Marketing | No Comments

Duane Reade now trialling iBeacons in several locations An article published on Apple Insider reports that Duane Reade, a US based Pharmacy Chain has announced plans to bring iBeacon-powered proximity marketing to 10 Manhattan outlets in a new pilot program. The purpose of the trial is to strengthen their multi channel customer engagement…

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