THE CONNECTED VENUE
Deliver the right information at the right time to increase revenue
Ready-to-go proximity trial
ENGAGE VISITORS AND CUSTOMERS NEAR AND IN-STORE
Our Location Intelligence proximity marketing solutions improve in-location conversion by helping you engage with consumers visiting your stores and showrooms, directly through their smartphone or using mobile devices your staff use, such as iPads.
Using both indoor and outdoor proximity detection technology, including beacons, an Airspace provides accuracy that can detect the user’s precise location, down to a specific store, shop aisle or vehicle or even shelf. You then use Airspace Control Room, a powerful cloud-based Context Management System, to first gather data and insight onto what your customers are interested in and then deliver content direct to their device, based upon their precise location.
As this is a web-based dashboard you can control your content in real time, meaning you can optimise for peak footfall opportunities or drive traffic during otherwise off-peak periods. You can focus purely on generating sales of a particular product or dynamically change content to react to a tactical event.
Using the data you gather on customer movement patterns and dwell time preferences you can build up your content and experiences to enhance the customer relationship with your brand, deliver business efficiencies and benchmark performance across your outlets, branches and locations.
AIRSPACE FOR AUTOMOTIVE
In the automotive dealership, working with the OEM, we help the dealership convert more walk-in visitors into customers by using our location aware tools. We can help the sales team quickly qualify the customer so that they speak to the right team member and then provide either a self-serve or guided process that understands, optimises and enhances the individual customer’s decision making journey. All the time, the Location Intelligence data that is being gathered during the process will help both the OEM and dealership better understand the customer’s needs. This drives higher levels of engagement, ultimately leading to an increased relationship with the brand.
AIRSPACE FOR AIRPORTS
In the airport we use Location Intelligence to create a an enhanced customer journey that not only delivers a more efficient visit for both travellor and operator but also leads to higher non-aero revenues. Plugging together existing data like flight codes, departure times and gate data we can guide the flyer through the airport efficiently to expand the amount of time they spend airside. Once there, we can deliver contextually relevant engagement based upon their precise location and time-to-flight to increase opportunities to utilise food and drink and retail facilities, thereby increasing revenues with your tenant partners.
AIRSPACE FOR LEISURE ATTRACTIONS
The leisure industry uses Location intelligence to accurately position visitors and then deliver timely content based upon their precise location. Examples of Location Intelligence at work include delivering Fast Pass offers to theme park visitors waiting in long queues for a ride and museums delivering enhanced content at the precise time the visitor is next to an exhibit.
Non-attraction leisure industry uses also include delivering offers and enhanced experiences to hotel guest’s smartphones when we know they are physically in their room. And all leisure venues can use proximity marketing to generate both loyalty and even reviews on social media sites when the customer is physically present, arguably the best time to do so.
AIRSPACE FOR RETAIL
The Airspace Control Room Context Management System allows you to serve your content or campaigns to all the retail locations in your chain/network or to a single location. You can control that content at a national, regional or even local level, giving your individual store managers full control of their location if you want to. Our solution works both indoors (iBeacons) and outdoors (using geo-fences), meaning you can use it to pull visitors both into and around your venue.