A Private Airspace is used only by the organisation, for their own proximity marketing.
Usually, the beacons are owned by the organisation (although we can supply and maintain the beacons on your behalf). Most chain stores will have between one and three beacons at each location. The store may also be using geo-fencing to extend the range of the Airspace.
Private Airspaces aren’t open to advertisers so the retailer has complete control over the engagement with their customer.