Beacon Mannequins in action

Shopping Experiences – House of Fraser’s Beacon Mannequins

By | Beacons, Case Study, iBeacons, Proximity Marketing, Retail, UK Case Studies, Uncategorized | No Comments

House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using beacons¬†in one of their stores located in Aberdeen.¬† The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialed to monitor the effectiveness of beacons when it comes to retailers…

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