Category

Retail

Traveller at conveyor belt texting

The future of airport marketing

By | Airlines, Airports, Beacons, Business strategy, Customer surveys, Data gathering, Ecommerce, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant, Retail | No Comments

Airport operators should be clear that the single most important marketing and operations channel going forward will be mobile apps that can reach a passenger when they are physically in the airport. And the best organisation to deliver the channel is the airport itself. It’s worth understanding what a location-aware…

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Tesco use iBeacons in new trial to send exclusive discounts on Magnum's new Pink and Black ice cream to customers via their smartphone

Tesco and Unilever Launch UK’s biggest iBeacon trial with Magnum

By | Beacons, Experiential, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail, UK Case Studies | No Comments

Tesco and Unilever have collaborated to promote Magnum’s new campaign by implementing iBeacon technology in a new trial. The trial will allow customers in close proximity to one of the stores to receive exclusive discounts on Magnum’s new Pink and Black ice creams. Magnum’s Global Brand Director, Neil Gledhill, stated:…

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Increase Customer Loyalty

Proximity Marketing Case Study: Safeway and Giant Eagle

By | Proximity Marketing, Retail | No Comments

Proximity Marketing Case Study using beacons Safeway and Giant Eagle, both American supermarket chains, have recently implemented their own proximity marketing campaign using Bluetooth low energy beacons. The campaign has rolled-out in at least 200 grocery stores across Seattle, San Francisco and Cleveland. This article outlines their proximity marketing case study. They…

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Macy's are using proximity marketing in retail by employing beacons to engage customers as they receive exclusive offers.

Proximity Marketing in Retail – Macy’s Integrates iBeacon Technology

By | Beacons, Case Study, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail | No Comments

After successfully trialing beacons last year at a few of their flagship stores, Macy’s has become the next example of proximity marketing in retail. Macy’s is a megastore with 850 department stores across the United States, the District of Columbia, Guam and Puerto Rico and are now using beacons to…

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Beacon Mannequins in action

Shopping Experiences – House of Fraser’s Beacon Mannequins

By | Beacons, Case Study, iBeacons, Proximity Marketing, Retail, UK Case Studies, Uncategorized | No Comments

House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using beacons in one of their stores located in Aberdeen.  The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialed to monitor the effectiveness of beacons when it comes to retailers…

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Proximity Marketing using beacons, ibeacons at Regent Street

Proximity Marketing in Retail – Regent Street

By | Beacons, Case Study, iBeacons, Personalised Experience, Proximity Marketing, Retail, UK Case Studies | No Comments

On June 6th 2014 Marketing Week published an article about Regent Street implementing a trial in proximity marketing using beacons (iBeacons).  At Airspace proximity marketing networks we are interested in seeing the details of that trial so that we can be even more informed on proximity marketing in retail. The Crown Estate, which…

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proximity marketing using beacons, ibeacons

Shopping Centre rolls out proximity marketing using beacons

By | Beacons, Case Study, iBeacons, Retail, UK Case Studies | No Comments

This is a review of how a local UK shopping centre, The Swan Centre has implemented proximity marketing using beacons. A South Coast shopping centre has become first in the UK to use proximity marketing, specifically beacon technology that enables retailers to acknowledge customers’ presence and deliver targeted ads. The roll out…

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