Category Archives: Restaurant

Mcdonald's increases sales as many customers receive exclusive offers and deals on their mobile devices when they opt in for beacon triggered notifications

McDonald’s increases sales with iBeacons and are loving it!

By | Beacons, Case Study, Customer surveys, Data gathering, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant | No Comments

McDonald’s have been working to become the first fast food chain to trial beacons and create personalised customer experiences whilst increasing sales. Customers that visited one of the select 26 Mcdonald’s restaurants located in Columbus, Georgia, gained access to exclusive offers directly from their mobile device. Jack Pezold, a McDonald’s franchisee…

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Restaurant Proximity Marketing Review

By | Beacons, Case Study, Experiential, iBeacons, Restaurant | No Comments

At Airspace we are interested in seeing how others are using proximity marketing.  This case study outlines restaurant proximity marketing. Eggcellent, a Tokyo restaurant that specialises in egg cuisine uses proximity marketing, specifically iBeacons for food orders and payments. A restaurant with a feel for technology The first demo involved Apple’s…

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