Category Archives: Proximity Marketing

Proximity Marketing using beacons, ibeacons at Regent Street

Proximity Marketing in Retail – Regent Street

By | Beacons, Case Study, iBeacons, Personalised Experience, Proximity Marketing, Retail, UK Case Studies | No Comments

On June 6th 2014 Marketing Week published an article about Regent Street implementing a trial in proximity marketing using beacons (iBeacons).  At Airspace proximity marketing networks we are interested in seeing the details of that trial so that we can be even more informed on proximity marketing in retail. The Crown Estate, which…

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Proximity Marketing Case Study Virgin Atlantic

Proximity Marketing: Personalised Experience: Virgin Atlantic

By | Beacons, Case Study, Experiential, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing.  The purpose of the trial is to provide a connected and personalised experience that will save time and money through…

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Proximity Marketing Case Study with iBeacons: Duane Reade

By | Beacons, Case Study, iBeacons, Proximity Marketing | No Comments

Duane Reade now trialling iBeacons in several locations An article published on Apple Insider reports that Duane Reade, a US based Pharmacy Chain has announced plans to bring iBeacon-powered proximity marketing to 10 Manhattan outlets in a new pilot program. The purpose of the trial is to strengthen their multi channel customer engagement…

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Increase Customer Loyalty

Proximity Marketing Case Study: Safeway and Giant Eagle

By | Proximity Marketing | No Comments

Proximity Marketing Case Study using beacons Safeway and Giant Eagle, both American supermarket chains and  have recently implemented their own proximity marketing campaign using Beacons. They have rolled-out the campaign in at least 200 grocery stores across Seattle, San Francisco and Cleveland. This article outlines their proximity marketing case study. They had…

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