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The future of airport marketing

By | Airlines, Airports, Beacons, Business strategy, Customer surveys, Data gathering, Ecommerce, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant, Retail | No Comments

Airport operators should be clear that the single most important marketing and operations channel going forward will be mobile apps that can reach a passenger when they are physically in the airport. And the best organisation to deliver the channel is the airport itself. It’s worth understanding what a location-aware…

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Tesco use iBeacons in new trial to send exclusive discounts on Magnum's new Pink and Black ice cream to customers via their smartphone

Tesco and Unilever Launch UK’s biggest iBeacon trial with Magnum

By | Beacons, Experiential, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail, UK Case Studies | No Comments

Tesco and Unilever have collaborated to promote Magnum’s new campaign by implementing iBeacon technology in a new trial. The trial will allow customers in close proximity to one of the stores to receive exclusive discounts on Magnum’s new Pink and Black ice creams. Magnum’s Global Brand Director, Neil Gledhill, stated:…

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Mcdonald's increases sales as many customers receive exclusive offers and deals on their mobile devices when they opt in for beacon triggered notifications

McDonald’s increases sales with iBeacons and are loving it!

By | Beacons, Case Study, Customer surveys, Data gathering, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant | No Comments

McDonald’s have been working to become the first fast food chain to trial beacons and create personalised customer experiences whilst increasing sales. Customers that visited one of the select 26 Mcdonald’s restaurants located in Columbus, Georgia, gained access to exclusive offers directly from their mobile device. Jack Pezold, a McDonald’s franchisee…

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Macy's are using proximity marketing in retail by employing beacons to engage customers as they receive exclusive offers.

Proximity Marketing in Retail – Macy’s Integrates iBeacon Technology

By | Beacons, Case Study, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail | No Comments

After successfully trialing beacons last year at a few of their flagship stores, Macy’s has become the next example of proximity marketing in retail. Macy’s is a megastore with 850 department stores across the United States, the District of Columbia, Guam and Puerto Rico and are now using beacons to…

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