Category Archives: Proximity Marketing

Mcdonald's increases sales as many customers receive exclusive offers and deals on their mobile devices when they opt in for beacon triggered notifications

McDonald’s increases sales with iBeacons and are loving it!

By | Beacons, Case Study, Customer surveys, Data gathering, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant | No Comments

McDonald’s have been working to become the first fast food chain to trial beacons and create personalised customer experiences whilst increasing sales. Customers that visited one of the select 26 Mcdonald’s restaurants located in Columbus, Georgia, gained access to exclusive offers directly from their mobile device. Jack Pezold, a McDonald’s franchisee…

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Proximity blurs the lines between retail and ecommerce

By | Beacons, Business strategy, Ecommerce, Proximity Marketing, Retail | No Comments

This article first appeared in Retail Gazette. It’s no real revelation that sometimes, just sometimes, internal business divisions within retail brands don’t always get on. The retail divisions operate the stores and the digital divisions operate the eCommerce site, and never the twain shall meet. Each has their own targets…

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Macy's are using proximity marketing in retail by employing beacons to engage customers as they receive exclusive offers.

Proximity Marketing in Retail – Macy’s Integrates iBeacon Technology

By | Beacons, Case Study, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail | No Comments

After successfully trialling beacons last year at a few of their flagship stores, Macy’s has become the next example of proximity marketing in retail. Macy’s is a megastore with 850 department stores across the United States, the District of Columbia, Guam and Puerto Rico and are now using beacons to…

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iBeacons and app development will enable golfers to play the sport in a “smarter” way. The new technology will create innovative sport and leisure experiences as well as enhance engagement.

App Development – Golf Courses are next to adopt iBeacons

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Beacon technology is continuing to amplify app development and is being adopted by golf courses to further enhance the golfing experience.  In order to increase engagement, an app is currently being developed which will enable golfers to receive real time information about distance, weather, wind, course specific statistics and more…

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Beacon Mannequins in action

Shopping Experiences – House of Fraser’s Beacon Mannequins

By | Beacons, Case Study, iBeacons, Proximity Marketing, Retail, UK Case Studies, Uncategorized | No Comments

House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using VMBeacons in one of their stores located in Aberdeen.  The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialled to monitor the effectiveness of beacons when it comes to…

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Notification received by easyjet passengers remind them when and where they need to go in the airport

Proximity Engagement – EasyJet Trials iBeacons in Airports

By | Airlines, Beacons, Case Study, Experiential, iBeacons, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

This summer, easyJet became the first European airline to use iBeacons to enhance proximity engagement. EasyJet indicated that the beacons were trialled in three airports: Luton, Gatwick (London) and Charles de Guaulle (Paris). The beacons were strategically placed in specific locations of the airport to enhance proximity engagement at the…

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Experiential Marketing Campaign in action

Experiential Marketing – Volkswagen illustrates danger

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Volkswagen Uses Experiential Marketing in new ‘Eyes on the Road Cinema Stunt’ campaign Mobile use is the leading cause of death behind the wheel. In order to make this fact clear to their audience, Volkswagen has successfully used experiential marketing via proximity-based devices to communicate this message and increase engagement. We…

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Proximity Marketing at St. George bank

Personalised experience with proximity marketing

By | Banking, Beacons, Case Study, iBeacons, Personalised Experience, Proximity Marketing | No Comments

This is a review of how St. George Bank is trailing proximity marketing St. George Bank is showing interest in creating a personalised experience with proximity marketing. They have started trials using beacons, iBeacon within three of its branches in Sydney.  This trial will be available to customers using iPhones only at this…

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Proximity Marketing Odeon

Enhanced customer experience – Odeon review

By | Beacons, Case Study, Experiential, Proximity Marketing, UK Case Studies | No Comments

Odeon using proximity marketing for an enhanced customer experience In the next few months Odeon will be conducting a trial of beacons, they want to welcome people to the cinema, let them know about special offers, share information creating an enhanced customer experience overall. The focus of the trail is an enhanced customer experience, they would like…

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