Category

Experiential

Tesco use iBeacons in new trial to send exclusive discounts on Magnum's new Pink and Black ice cream to customers via their smartphone

Tesco and Unilever Launch UK’s biggest iBeacon trial with Magnum

By | Beacons, Experiential, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail, UK Case Studies | No Comments

Tesco and Unilever have collaborated to promote Magnum’s new campaign by implementing iBeacon technology in a new trial. The trial will allow customers in close proximity to one of the stores to receive exclusive discounts on Magnum’s new Pink and Black ice creams. Magnum’s Global Brand Director, Neil Gledhill, stated:…

Read More
Proximity Marketing Case Study Virgin Atlantic

Proximity Marketing: Personalised Experience: Virgin Atlantic

By | Airlines, Beacons, Case Study, Experiential, Personalised Experience, Proximity Marketing | No Comments

Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing.  The purpose of the trial is to provide a connected and personalised experience that will save time and money through…

Read More
A local restaurant in Japan are using beacons for their restaurant proximity marketing campaign to engage visitors.

Restaurant Proximity Marketing Review

By | Beacons, Case Study, Experiential, iBeacons, Personalised Experience, Proximity Marketing, Restaurant | No Comments

At Airspace we like to understand how others use proximity marketing.  This case study outlines how a restaurant in Japan uses proximity to enhance the customer experience. Eggcellent, a Tokyo restaurant that specialises in egg cuisine, uses proximity marketing, specifically iBeacons for food orders and payments. A restaurant with a feel for technology Using Apple’s…

Read More
Customer journeys are being enhanced as beacons provide customer's with the British Airways' app with relevant content on when and where to board the aircraft

Customer Journeys – British Airways Employ Beacons

By | Airlines, Beacons, Case Study, Customer surveys, Experiential, iBeacons, UK Case Studies | No Comments

British Airways are using beacons in airports to aid travelers without bombarding them with push notifications. British Airways are creating enhanced customer journeys by using proximity engagement strategies in both Terminals 3 and 5 at Heathrow Airport. Customers that have the upgraded version of British Airways’ mobile app will gain…

Read More
iBeacons and app development will enable golfers to play the sport in a “smarter” way. The new technology will create innovative sport and leisure experiences as well as enhance engagement.

App Development – Golf Courses are next to adopt iBeacons

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Beacon technology is continuing to amplify app development and is being adopted by golf courses to further enhance the golfing experience.  In order to increase engagement, an app is currently being developed which will enable golfers to receive real time information about distance, weather, wind, course specific statistics and more…

Read More
Enhanced experiences are created as visitors

Enhanced Experiences – Museums Use iBeacons to Engage Visitors

By | Beacons, Case Study, Experiential, iBeacons, Personalised Experience | No Comments

The applications of beacons are going beyond retail Museums and galleries are beginning to prove that they are more than just buildings containing precious artwork. Beacon technology is being used in museums to provide enhanced experiences for visitors. To amplify their experience, visitors will gain access to a range of…

Read More
Notification received by easyjet passengers remind them when and where they need to go in the airport

Proximity Engagement – EasyJet Trials iBeacons in Airports

By | Airlines, Beacons, Case Study, Experiential, iBeacons, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

This summer, easyJet became the first European airline to use iBeacons to enhance proximity engagement. EasyJet indicated that the beacons were trialled in three airports: Luton, Gatwick (England) and Charles de Guaulle (France). The beacons were strategically placed in specific locations of the airport to enhance proximity engagement at the…

Read More
Experiential Marketing Campaign in action

Experiential Marketing – Volkswagen illustrates danger

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Volkswagen Uses Experiential Marketing in new ‘Eyes on the Road Cinema Stunt’ campaign Mobile use is the leading cause of death behind the wheel. In order to make this fact clear to their audience, Volkswagen has successfully used experiential marketing via proximity-based devices to communicate this message and increase engagement. We…

Read More
Proximity Marketing at the Odeon creates enhanced customer experience

Enhanced customer experience – Odeon review

By | Beacons, Case Study, Experiential, Proximity Marketing, UK Case Studies | No Comments

Odeon using proximity marketing for an enhanced customer experience In the next few months Odeon will be conducting a trial of beacons, they want to welcome people to the cinema, let them know about special offers, share information creating an enhanced customer experience overall. The focus of the trail is an enhanced customer experience, they would like…

Read More
Proximity Marketing Case Study Virgin Atlantic

Proximity Marketing: Personalised Experience: Virgin Atlantic

By | Beacons, Case Study, Experiential, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing.  The purpose of the trial is to provide a connected and personalised experience that will save time and money through…

Read More
A local restaurant in Japan are using beacons for their restaurant proximity marketing campaign to engage visitors.

Restaurant Proximity Marketing Review

By | Beacons, Case Study, Experiential, iBeacons, Restaurant | No Comments

At Airspace we are interested in seeing how others are using proximity marketing.  This case study outlines restaurant proximity marketing. Eggcellent, a Tokyo restaurant that specialises in egg cuisine uses proximity marketing, specifically iBeacons for food orders and payments. A restaurant with a feel for technology The first demo involved Apple’s…

Read More