Category Archives: Case Study

Proximity Marketing Case Study Virgin Atlantic

Proximity Marketing: Personalised Experience: Virgin Atlantic

By | Beacons, Case Study, Experiential, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing.  The purpose of the trial is to provide a connected and personalised experience that will save time and money through…

Read More
duanereadeapp-case-study

Proximity Marketing Case Study with iBeacons: Duane Reade

By | Beacons, Case Study, iBeacons, Proximity Marketing | No Comments

Duane Reade now trialling iBeacons in several locations An article published on Apple Insider reports that Duane Reade, a US based Pharmacy Chain has announced plans to bring iBeacon-powered proximity marketing to 10 Manhattan outlets in a new pilot program. The purpose of the trial is to strengthen their multi channel customer engagement…

Read More
proximity marketing using beacons, ibeacons

Shopping Centre rolls out proximity marketing using beacons

By | Beacons, Case Study, iBeacons, Retail, UK Case Studies | No Comments

This is a review of how a local UK shopping centre, The Swan Centre has implemented proximity marketing using beacons. A South Coast shopping centre has become first in the UK to use proximity marketing, specifically beacon technology that enables retailers to acknowledge customers’ presence and deliver targeted ads. The roll out…

Read More
image

Restaurant Proximity Marketing Review

By | Beacons, Case Study, Experiential, iBeacons, Restaurant | No Comments

At Airspace we are interested in seeing how others are using proximity marketing.  This case study outlines restaurant proximity marketing. Eggcellent, a Tokyo restaurant that specialises in egg cuisine uses proximity marketing, specifically iBeacons for food orders and payments. A restaurant with a feel for technology The first demo involved Apple’s…

Read More