Category

Beacons

Traveller at conveyor belt texting

The future of airport marketing

By | Airlines, Airports, Beacons, Business strategy, Customer surveys, Data gathering, Ecommerce, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant, Retail | No Comments

Airport operators should be clear that the single most important marketing and operations channel going forward will be mobile apps that can reach a passenger when they are physically in the airport. And the best organisation to deliver the channel is the airport itself. It’s worth understanding what a location-aware…

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Personalised experience with proximity Marketing at St. George bank

Personalised experience with proximity marketing

By | Banking, Beacons, Case Study, Personalised Experience, Proximity Marketing | No Comments

This is a review of how St. George Bank is trailing proximity marketing Australia’s St. George Bank is showing interest in creating a personalised experience with proximity marketing. They have started trials using beacons, iBeacon within three of its branches in Sydney.  The trial will be available to customers using iPhones only at…

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Tesco use iBeacons in new trial to send exclusive discounts on Magnum's new Pink and Black ice cream to customers via their smartphone

Tesco and Unilever Launch UK’s biggest iBeacon trial with Magnum

By | Beacons, Experiential, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail, UK Case Studies | No Comments

Tesco and Unilever have collaborated to promote Magnum’s new campaign by implementing iBeacon technology in a new trial. The trial will allow customers in close proximity to one of the stores to receive exclusive discounts on Magnum’s new Pink and Black ice creams. Magnum’s Global Brand Director, Neil Gledhill, stated:…

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Proximity Marketing Case Study Virgin Atlantic

Proximity Marketing: Personalised Experience: Virgin Atlantic

By | Airlines, Beacons, Case Study, Experiential, Personalised Experience, Proximity Marketing | No Comments

Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing.  The purpose of the trial is to provide a connected and personalised experience that will save time and money through…

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A local restaurant in Japan are using beacons for their restaurant proximity marketing campaign to engage visitors.

Restaurant Proximity Marketing Review

By | Beacons, Case Study, Experiential, iBeacons, Personalised Experience, Proximity Marketing, Restaurant | No Comments

At Airspace we like to understand how others use proximity marketing.  This case study outlines how a restaurant in Japan uses proximity to enhance the customer experience. Eggcellent, a Tokyo restaurant that specialises in egg cuisine, uses proximity marketing, specifically iBeacons for food orders and payments. A restaurant with a feel for technology Using Apple’s…

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Mcdonald's increases sales as many customers receive exclusive offers and deals on their mobile devices when they opt in for beacon triggered notifications

McDonald’s increases sales with iBeacons and are loving it!

By | Beacons, Case Study, Customer surveys, Data gathering, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant | No Comments

McDonald’s have been working to become the first fast food chain to trial beacons and create personalised customer experiences whilst increasing sales. Customers that visited one of the select 26 Mcdonald’s restaurants located in Columbus, Georgia, gained access to exclusive offers directly from their mobile device. Jack Pezold, a McDonald’s franchisee…

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Macy's are using proximity marketing in retail by employing beacons to engage customers as they receive exclusive offers.

Proximity Marketing in Retail – Macy’s Integrates iBeacon Technology

By | Beacons, Case Study, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Retail | No Comments

After successfully trialing beacons last year at a few of their flagship stores, Macy’s has become the next example of proximity marketing in retail. Macy’s is a megastore with 850 department stores across the United States, the District of Columbia, Guam and Puerto Rico and are now using beacons to…

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Customer journeys are being enhanced as beacons provide customer's with the British Airways' app with relevant content on when and where to board the aircraft

Customer Journeys – British Airways Employ Beacons

By | Airlines, Beacons, Case Study, Customer surveys, Experiential, iBeacons, UK Case Studies | No Comments

British Airways are using beacons in airports to aid travelers without bombarding them with push notifications. British Airways are creating enhanced customer journeys by using proximity engagement strategies in both Terminals 3 and 5 at Heathrow Airport. Customers that have the upgraded version of British Airways’ mobile app will gain…

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iBeacons and app development will enable golfers to play the sport in a “smarter” way. The new technology will create innovative sport and leisure experiences as well as enhance engagement.

App Development – Golf Courses are next to adopt iBeacons

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Beacon technology is continuing to amplify app development and is being adopted by golf courses to further enhance the golfing experience.  In order to increase engagement, an app is currently being developed which will enable golfers to receive real time information about distance, weather, wind, course specific statistics and more…

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Enhanced experiences are created as visitors

Enhanced Experiences – Museums Use iBeacons to Engage Visitors

By | Beacons, Case Study, Experiential, iBeacons, Personalised Experience | No Comments

The applications of beacons are going beyond retail Museums and galleries are beginning to prove that they are more than just buildings containing precious artwork. Beacon technology is being used in museums to provide enhanced experiences for visitors. To amplify their experience, visitors will gain access to a range of…

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Beacon Mannequins in action

Shopping Experiences – House of Fraser’s Beacon Mannequins

By | Beacons, Case Study, iBeacons, Proximity Marketing, Retail, UK Case Studies, Uncategorized | No Comments

House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using beacons in one of their stores located in Aberdeen.  The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialed to monitor the effectiveness of beacons when it comes to retailers…

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Notification received by easyjet passengers remind them when and where they need to go in the airport

Proximity Engagement – EasyJet Trials iBeacons in Airports

By | Airlines, Beacons, Case Study, Experiential, iBeacons, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

This summer, easyJet became the first European airline to use iBeacons to enhance proximity engagement. EasyJet indicated that the beacons were trialled in three airports: Luton, Gatwick (England) and Charles de Guaulle (France). The beacons were strategically placed in specific locations of the airport to enhance proximity engagement at the…

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Experiential Marketing Campaign in action

Experiential Marketing – Volkswagen illustrates danger

By | Beacons, Experiential, iBeacons, Personalised Experience, Proximity Marketing | No Comments

Volkswagen Uses Experiential Marketing in new ‘Eyes on the Road Cinema Stunt’ campaign Mobile use is the leading cause of death behind the wheel. In order to make this fact clear to their audience, Volkswagen has successfully used experiential marketing via proximity-based devices to communicate this message and increase engagement. We…

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Proximity Marketing at St. George bank

Personalised experience with proximity marketing

By | Banking, Beacons, Case Study, iBeacons, Personalised Experience, Proximity Marketing | No Comments

This is a review of how St. George Bank is trailing proximity marketing St. George Bank is showing interest in creating a personalised experience with proximity marketing. They have started trials using beacons, iBeacon within three of its branches in Sydney.  This trial will be available to customers using iPhones only at this…

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Proximity Marketing at the Odeon creates enhanced customer experience

Enhanced customer experience – Odeon review

By | Beacons, Case Study, Experiential, Proximity Marketing, UK Case Studies | No Comments

Odeon using proximity marketing for an enhanced customer experience In the next few months Odeon will be conducting a trial of beacons, they want to welcome people to the cinema, let them know about special offers, share information creating an enhanced customer experience overall. The focus of the trail is an enhanced customer experience, they would like…

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Proximity Marketing using beacons, ibeacons at Regent Street

Proximity Marketing in Retail – Regent Street

By | Beacons, Case Study, iBeacons, Personalised Experience, Proximity Marketing, Retail, UK Case Studies | No Comments

On June 6th 2014 Marketing Week published an article about Regent Street implementing a trial in proximity marketing using beacons (iBeacons).  At Airspace proximity marketing networks we are interested in seeing the details of that trial so that we can be even more informed on proximity marketing in retail. The Crown Estate, which…

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Proximity Marketing Case Study Virgin Atlantic

Proximity Marketing: Personalised Experience: Virgin Atlantic

By | Beacons, Case Study, Experiential, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing.  The purpose of the trial is to provide a connected and personalised experience that will save time and money through…

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Customers will be able to receive ibeacon triggered notifications, such as coupons, or product reviews on their lock screen as they approach a store.

Proximity Marketing Case Study with iBeacons: Duane Reade

By | Beacons, Case Study, iBeacons, Proximity Marketing | No Comments

Duane Reade now trialling iBeacons in several locations An article published on Apple Insider reports that Duane Reade, a US based Pharmacy Chain has announced plans to bring iBeacon-powered proximity marketing to 10 Manhattan outlets in a new pilot program. The purpose of the trial is to strengthen their multi channel customer engagement…

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proximity marketing using beacons, ibeacons

Shopping Centre rolls out proximity marketing using beacons

By | Beacons, Case Study, iBeacons, Retail, UK Case Studies | No Comments

This is a review of how a local UK shopping centre, The Swan Centre has implemented proximity marketing using beacons. A South Coast shopping centre has become first in the UK to use proximity marketing, specifically beacon technology that enables retailers to acknowledge customers’ presence and deliver targeted ads. The roll out…

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A local restaurant in Japan are using beacons for their restaurant proximity marketing campaign to engage visitors.

Restaurant Proximity Marketing Review

By | Beacons, Case Study, Experiential, iBeacons, Restaurant | No Comments

At Airspace we are interested in seeing how others are using proximity marketing.  This case study outlines restaurant proximity marketing. Eggcellent, a Tokyo restaurant that specialises in egg cuisine uses proximity marketing, specifically iBeacons for food orders and payments. A restaurant with a feel for technology The first demo involved Apple’s…

Read More