Category

Airlines

Traveller at conveyor belt texting

The future of airport marketing

By | Airlines, Airports, Beacons, Business strategy, Customer surveys, Data gathering, Ecommerce, iBeacons, Increase profitability, Personalised Experience, Proximity Marketing, Restaurant, Retail | No Comments

Airport operators should be clear that the single most important marketing and operations channel going forward will be mobile apps that can reach a passenger when they are physically in the airport. And the best organisation to deliver the channel is the airport itself. It’s worth understanding what a location-aware…

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Proximity Marketing Case Study Virgin Atlantic

Proximity Marketing: Personalised Experience: Virgin Atlantic

By | Airlines, Beacons, Case Study, Experiential, Personalised Experience, Proximity Marketing | No Comments

Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing.  The purpose of the trial is to provide a connected and personalised experience that will save time and money through…

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Customer journeys are being enhanced as beacons provide customer's with the British Airways' app with relevant content on when and where to board the aircraft

Customer Journeys – British Airways Employ Beacons

By | Airlines, Beacons, Case Study, Customer surveys, Experiential, iBeacons, UK Case Studies | No Comments

British Airways are using beacons in airports to aid travelers without bombarding them with push notifications. British Airways are creating enhanced customer journeys by using proximity engagement strategies in both Terminals 3 and 5 at Heathrow Airport. Customers that have the upgraded version of British Airways’ mobile app will gain…

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Notification received by easyjet passengers remind them when and where they need to go in the airport

Proximity Engagement – EasyJet Trials iBeacons in Airports

By | Airlines, Beacons, Case Study, Experiential, iBeacons, Personalised Experience, Proximity Marketing, UK Case Studies | No Comments

This summer, easyJet became the first European airline to use iBeacons to enhance proximity engagement. EasyJet indicated that the beacons were trialled in three airports: Luton, Gatwick (England) and Charles de Guaulle (France). The beacons were strategically placed in specific locations of the airport to enhance proximity engagement at the…

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