All posts by Ian Malone, CEO

Proximity blurs the lines between retail and ecommerce

By | Beacons, Business strategy, Ecommerce, Proximity Marketing, Retail | No Comments

This article first appeared in Retail Gazette. It’s no real revelation that sometimes, just sometimes, internal business divisions within retail brands don’t always get on. The retail divisions operate the stores and the digital divisions operate the eCommerce site, and never the twain shall meet. Each has their own targets…

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