This article first appeared on LinkedIn. Imagine you have offered to meet a friend at the airport. You’ve remembered the day, you know where they’re flying from but for the life of you the time they arrive has escaped you. So you do what everyone would do – visit the…
In a much-improved app, the airport is using 2000 beacons to give 5m accuracy for any location in the airport. Knowing that GPS positioning is not accurate indoors, the airport investigated using bluetooth beacons, eventually placing 2000 of them around the location. The are accurately used to plot the smartphone…
The past few years have seen an awakening among marketers of the importance of mobile devices in their communications strategies and CRM programmes. This is obviously set to continue as the Internet of Things (IoT) starts to take a iron-like grip of our lives. As ‘wearables’ like Apple Watches and…
Airport operators should be clear that the single most important marketing and operations channel going forward will be mobile apps that can reach a passenger when they are physically in the airport. And the best organisation to deliver the channel is the airport itself. It’s worth understanding what a location-aware…
Having spent many years working with automotive retail one thing has constantly surprised me: How showrooms have failed to match the technology innovations used in the cars, vans, trucks, motorcycles and agricultural vehicles themselves. Our cars now have screens with multimedia interfaces, connected apps, live data links and more….
This is a review of how St. George Bank is trailing proximity marketing Australia’s St. George Bank is showing interest in creating a personalised experience with proximity marketing. They have started trials using beacons, iBeacon within three of its branches in Sydney. The trial will be available to customers using iPhones only at…
A short introduction to Airspace during the Meet the Makers event from Publicis Drugstore. The event was specifically for ad tech companies and it gave us a chance to show how our Location Intelligence approach to proximity marketing can help brands reach consumers in highly relevant physical locations.
Tesco and Unilever have collaborated to promote Magnum’s new campaign by implementing iBeacon technology in a new trial. The trial will allow customers in close proximity to one of the stores to receive exclusive discounts on Magnum’s new Pink and Black ice creams. Magnum’s Global Brand Director, Neil Gledhill, stated:…
Proximity Marketing Case Study using beacons Safeway and Giant Eagle, both American supermarket chains, have recently implemented their own proximity marketing campaign using Bluetooth low energy beacons. The campaign has rolled-out in at least 200 grocery stores across Seattle, San Francisco and Cleveland. This article outlines their proximity marketing case study. They…
Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing. The purpose of the trial is to provide a connected and personalised experience that will save time and money through…
At Airspace we like to understand how others use proximity marketing. This case study outlines how a restaurant in Japan uses proximity to enhance the customer experience. Eggcellent, a Tokyo restaurant that specialises in egg cuisine, uses proximity marketing, specifically iBeacons for food orders and payments. A restaurant with a feel for technology Using Apple’s…
McDonald’s have been working to become the first fast food chain to trial beacons and create personalised customer experiences whilst increasing sales. Customers that visited one of the select 26 Mcdonald’s restaurants located in Columbus, Georgia, gained access to exclusive offers directly from their mobile device. Jack Pezold, a McDonald’s franchisee…
This article first appeared on LinkedIn. We recently commissioned independent research into how UK brands are reacting to proximity marketing as an opportunity. 99% plan to do it, 79% in the next six months. If you’ve haven’t already seen it you can download the whitepaper in the Research section. From…
This post first appeared on LinkedIn. View the whole article here. You have to feel for advertising agencies in this now digital world. The things they excel at, strategy, creativity, brand stewardship and the emotional sell have had to take the back seat as more immediate forms of persuasion…
This article first appeared in Retail Gazette. It’s no real revelation that sometimes, just sometimes, internal business divisions within retail brands don’t always get on. The retail divisions operate the stores and the digital divisions operate the eCommerce site, and never the twain shall meet. Each has their own…
After successfully trialing beacons last year at a few of their flagship stores, Macy’s has become the next example of proximity marketing in retail. Macy’s is a megastore with 850 department stores across the United States, the District of Columbia, Guam and Puerto Rico and are now using beacons to…
British Airways are using beacons in airports to aid travelers without bombarding them with push notifications. British Airways are creating enhanced customer journeys by using proximity engagement strategies in both Terminals 3 and 5 at Heathrow Airport. Customers that have the upgraded version of British Airways’ mobile app will gain…
Beacon technology is continuing to amplify app development and is being adopted by golf courses to further enhance the golfing experience. In order to increase engagement, an app is currently being developed which will enable golfers to receive real time information about distance, weather, wind, course specific statistics and more…
The applications of beacons are going beyond retail Museums and galleries are beginning to prove that they are more than just buildings containing precious artwork. Beacon technology is being used in museums to provide enhanced experiences for visitors. To amplify their experience, visitors will gain access to a range of…
House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using beacons in one of their stores located in Aberdeen. The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialed to monitor the effectiveness of beacons when it comes to retailers…
This summer, easyJet became the first European airline to use iBeacons to enhance proximity engagement. EasyJet indicated that the beacons were trialled in three airports: Luton, Gatwick (England) and Charles de Guaulle (France). The beacons were strategically placed in specific locations of the airport to enhance proximity engagement at the…
Volkswagen Uses Experiential Marketing in new ‘Eyes on the Road Cinema Stunt’ campaign Mobile use is the leading cause of death behind the wheel. In order to make this fact clear to their audience, Volkswagen has successfully used experiential marketing via proximity-based devices to communicate this message and increase engagement. We…
Nivea has launched an experiential marketing campaign using iBeacons. They have used iBeacons to allow parents who bring their children to the beach keep an eye on them using an app . As Gabriel Beltrone reviews in Adweek, Veja Rio magazine subscribers received an ad with a pop up bracelet. Then, wrapping the water resistant bracelet around child’s…
This is a review of how St. George Bank is trailing proximity marketing St. George Bank is showing interest in creating a personalised experience with proximity marketing. They have started trials using beacons, iBeacon within three of its branches in Sydney. This trial will be available to customers using iPhones only at this…
Odeon using proximity marketing for an enhanced customer experience In the next few months Odeon will be conducting a trial of beacons, they want to welcome people to the cinema, let them know about special offers, share information creating an enhanced customer experience overall. The focus of the trail is an enhanced customer experience, they would like…
As recently shown by EasyJet, Virgin and now Japan Airlines, making customer journeys easier and more enjoyable through a location is going to be a big deployment for beacons, and not just in the airline industry. In fact, the subject of customer journeys is a rich one for beacons as…
UK Shopping Centre In the latest of a series of articles on how proximity marketing is being used, here we review how a UK shopping centre used beacons creatively for a special event. On the 29th of May, hundreds of retailers including Krispy Kreme, Hotel Chocolat, Cath Kidston and House…
On June 6th 2014 Marketing Week published an article about Regent Street implementing a trial in proximity marketing using beacons (iBeacons). At Airspace proximity marketing networks we are interested in seeing the details of that trial so that we can be even more informed on proximity marketing in retail. The Crown Estate, which…
Virgin Atlantic has announced that following the success of Google Glass in its Upper Class Wing, they are now trailing a new personalised experience using proximity marketing with a combination of iBeacons and Geofencing. The purpose of the trial is to provide a connected and personalised experience that will save time and money through…
Duane Reade now trialling iBeacons in several locations An article published on Apple Insider reports that Duane Reade, a US based Pharmacy Chain has announced plans to bring iBeacon-powered proximity marketing to 10 Manhattan outlets in a new pilot program. The purpose of the trial is to strengthen their multi channel customer engagement…
This is a review of how a local UK shopping centre, The Swan Centre has implemented proximity marketing using beacons. A South Coast shopping centre has become first in the UK to use proximity marketing, specifically beacon technology that enables retailers to acknowledge customers’ presence and deliver targeted ads. The roll out…
At Airspace we are interested in seeing how others are using proximity marketing. This case study outlines restaurant proximity marketing. Eggcellent, a Tokyo restaurant that specialises in egg cuisine uses proximity marketing, specifically iBeacons for food orders and payments. A restaurant with a feel for technology The first demo involved Apple’s…
Proximity Marketing Case Study using beacons Safeway and Giant Eagle, both American supermarket chains, have recently implemented their own proximity marketing campaigns using Beacons. They have rolled-out the campaign in at least 200 grocery stores across Seattle, San Francisco and Cleveland. This article outlines their proximity marketing case study. They had two…
It’s fair to say that 2014 was the year when there was a lot of talk about beacons, iBeacons and Bluetooth Low Energy (BLE) sensors in general. But how much actual action was there? And are beacons a flash in the pan or must-adopt technology? Beacon adoption in the US…