McDonald’s have been working to become the first fast food chain to trial beacons and create personalised customer experiences whilst increasing sales. Customers that visited one of the select 26 Mcdonald’s restaurants located in Columbus, Georgia, gained access to exclusive offers directly from their mobile device. Jack Pezold, a McDonald’s franchisee…
This article first appeared on LinkedIn. We recently commissioned independent research into how UK brands are reacting to proximity marketing as an opportunity. 99% plan to do it, 79% in the next six months. If you’ve haven’t already seen it you can download the whitepaper in the Research section. From…
This post first appeared on LinkedIn. View the whole article here. You have to feel for advertising agencies in this now digital world. The things they excel at, strategy, creativity, brand stewardship and the emotional sell have had to take the back seat as more immediate forms of persuasion –…
This article first appeared in Retail Gazette. It’s no real revelation that sometimes, just sometimes, internal business divisions within retail brands don’t always get on. The retail divisions operate the stores and the digital divisions operate the eCommerce site, and never the twain shall meet. Each has their own targets…
After successfully trialling beacons last year at a few of their flagship stores, Macy’s has become the next example of proximity marketing in retail. Macy’s is a megastore with 850 department stores across the United States, the District of Columbia, Guam and Puerto Rico and are now using beacons to…
British Airways are using beacons in airports to aid travellers without bombarding them with push notifications. British Airways are creating enhanced customer journeys by using proximity engagement strategies in both Terminals 3 and 5 at Heathrow Airport. Customers that have the upgraded version of British Airways’ mobile app will gain…
Beacon technology is continuing to amplify app development and is being adopted by golf courses to further enhance the golfing experience. In order to increase engagement, an app is currently being developed which will enable golfers to receive real time information about distance, weather, wind, course specific statistics and more…
The applications of beacons are going beyond retail Museums and galleries are beginning to prove that they are more than just buildings containing precious artwork. Beacon technology is being used in museums to provide enhanced experiences for visitors. To amplify their experience, visitors will gain access to a range of…
House of Fraser uses beacon-operated mannequins to enhance shopping experience House of Fraser is using VMBeacons in one of their stores located in Aberdeen. The proximity marketing campaign will enhance the shopping experience of customers. It is also being trialled to monitor the effectiveness of beacons when it comes to…
This summer, easyJet became the first European airline to use iBeacons to enhance proximity engagement. EasyJet indicated that the beacons were trialled in three airports: Luton, Gatwick (London) and Charles de Guaulle (Paris). The beacons were strategically placed in specific locations of the airport to enhance proximity engagement at the…
