With little upfront investment, Pilot offers a ready-made suite of technology and services that will help you set up a small network of proximity marketing zones, create campaigns to send to smartphones that enter the zones, monitor responses and optimise the communications you are trialling.
These communications can be mobile vouchers delivered in proximity to specific areas, competitions, content engagement (including video) or simply delivering more information about an event or service direct into the user’s mobile.
For example, a music venue can trial an app that details upcoming gigs, and monitor how many users buy tickets whilst still at the venue. This can then be compared to other sales channels. Or a football club can trial a match-day app that releases exclusive content or provides incentives to purchase merchandise or half-time refreshments. Often, this activity will be attractive to sponsors who could cover the already low cost of the trial.
Pilot can also be used for gathering insights on how your visitors are using your location, as you monitor dwell times, hot and cold spots and visit duration among other location analytics. Trials can be run in just a single venue or across multiple locations.
Pilot has full access to all of Control Room’s powerful campaign management features, include communications frequency and calendars, as well as the insight suite of in-store analytics.