Ready-to-go proximity trial
With little upfront investment, Pilot offers a ready-made suite of technologies and services that will help you set up a small network of proximity marketing zones, create campaigns to send to smartphones that enter the zones, monitor responses and optimise the communications you are trialling.
These communications can be mobile vouchers delivered in proximity to products, competitions, content engagement (including video) or simply delivering more information about a product direct into the user’s mobile.
Pilot can also be used for gathering insights on how your visitors are using your location, as you monitor dwell times, hot and cold spots and visit duration among other in-store analytics. Trials can be run in just a few locations or can enable a whole network.
Pilot has full access to all of Control Room’s powerful campaign management features, include communications frequency and calendars, as well as the insight suite of in-store analytics.