ENGAGEMENT & INSIGHT
Trial proximity marketing to smartphones, with Airspace Pilot
With little upfront investment, Pilot offers a ready-made suite of technology and services that will help you set up a small network of proximity marketing zones, create campaigns to send to smartphones that enter the zones, monitor responses and optimise the communications you are trialling.
These communications can be mobile vouchers delivered in proximity to specific areas, competitions, content engagement (including video) or simply delivering more information about an event or service direct into the user’s mobile.
For example, a conference or trade event can release content specific to a talk or presentation only to attendees within a theatre or keynote speech area.
A party event can welcome attendees with create packets of inspiration, direct attendees to different areas of the event or release content specific to an exact location in the event or venue.
Often, this activity will be attractive to sponsors who could cover the already low cost of the trial.
Pilot can also be used for gathering insights on how your visitors are moving around the event, as you monitor dwell times, hot and cold spots and visit duration among other location analytics. Trials can be run in just a single venue or across multiple locations.
Pilot has full access to all of Control Room’s powerful campaign management features, include communications frequency and calendars, as well as the insight suite of in-store analytics.