ENGAGE VISITORS AND CUSTOMERS NEAR AND IN-STORE
Proximity marketing improves in-store conversion by helping you engage with consumers visiting your store, directly through their smartphone. Using both indoor and outdoor proximity detection technology, including beacons, an Airspace provides accuracy that can detect the user’s precise location, down to a specific store, shop aisle or even shelf. You then use Airspace Control Room, a powerful cloud-based Context Management System, to manage your campaigns and create, manage and optimise content that will be delivered to smartphones that enter the Airspace. As this is a web-based dashboard you can control your content in real time, meaning you can optimise for peak footfall opportunities or drive traffic during otherwise off-peak periods. You can focus purely on generating sales of a particular product or dynamically change content to react to a tactical event.
WHERE YOU WOULD USE AIRSPACE
The Airspace Control Room Context Management System allows you to serve your content or campaigns to all the locations in your chain/network or to a single location. You can control that content at a national, regional or even local level, giving your managers full control of their location if you want to. Our solution works indoors and outdoors, you can use it to pull visitors into and around your venue.