1. Create a network
2. Generate engagement & insights
3. Learn and optimise

AIRSPACE PROXIMITY MARKETING NETWORKS
Pull users into store via value-led and time-sensitive offers

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An enterprise-class mobile marketing solution

ENGAGE VISITORS AND CUSTOMERS NEAR AND IN-STORE

Proximity marketing improves in-store conversion by helping you engage with consumers visiting your store, directly through their smartphone. Using both indoor and outdoor proximity detection technology, including beacons, an Airspace provides accuracy that can detect the user’s precise location, down to a specific store, shop aisle or even shelf. You then use Airspace Control Room, a powerful cloud-based Context Management System, to manage your campaigns and create, manage and optimise content that will be delivered to smartphones that enter the Airspace. As this is a web-based dashboard you can control your content in real time, meaning you can optimise for peak footfall opportunities or drive traffic during otherwise off-peak periods. You can focus purely on generating sales of a particular product or dynamically change content to react to a tactical event.

WHERE YOU WOULD USE AIRSPACE

The Airspace Control Room Context Management System allows you to serve your content or campaigns to all the locations in your chain/network or to a single location. You can control that content at a national, regional or even local level, giving your managers full control of their location if you want to. Our solution works indoors and outdoors, you can use it to pull visitors into and around your venue.

Retail stores use Airspace Proximity Marketing Network to pull users into store via value-led and time-sensitive offers

PRIVATE NETWORK

Coffee multiples use Airspace Proximity Marketing Network to attract passers-by with reward incentives
Larger stores use Airspace Proximity Marketing Network to ‘hop’ shoppers around the store, based on their shopping preferences.
Shopping centres use Airspace to drive traffic into their tenant’s stores and create added-value experiences

OPEN NETWORKS

Museums use Airspace to guide visitors around and unlock content when they approach exhibits
Conferences and trade shows use Airspace to open up context-specific content

READY FOR A TRIAL?

Our proximity engagement specialists are ready to help you trial this breakthrough technology.

To discuss setting up a Pilot trial, call us on +44 (0)20 7043 0718 or email us.