THE CONNECTED VENUE
Deliver the right information at the right time to increase revenue
Ready-to-go proximity trial
Enhance the performance of your location
Share with customers
Analyse data to increase conversion
Dealer-wide visitor analysis and engagement
The car showroom can finally match the technology advances found inside the cars themselves. Using real-time data from customer activity in the showroom we can generate insight that can deliver business efficiencies and create interactive engagement that’s designed to maximise conversion to a sale.
Customer messaging that increases revenue
Managing the customer journey we can ensure that not only do passengers get to their gate on time, we can also increase revenue opportunities along the way. We use timely messaging based on the user’s location to create operational efficiency and help retail partners increase engagement with travellers.
Enhanced experiences and increased revenue
Location Intelligence can tell you when opportunities to deliver an enhanced customer experience present themselves. Many of these opportunities can also directly lead to an increase in revenue, when they are delivered at contextually relevant points in the visitor’s journey through your venue.
In-store engagement and insight via the customer's own smartphone
Associate products and guide the user to your recommendations
Offer money-off and other value-added promotions
Create countdowns-to-special discounts and flash sales
Create virtual events, from treasure hunts to virtual catwalks
Track visits and reward frequency. Integrate with existing rewards programmes
Alert visitors to new items in store
Add value with inspiring or explanatory videos, images, creative ideas and more
Give access to exclusive services or content when users are close by
Guide-by-smartphone to rooms, aisles or individual shelves and clothes rails
Widen your proximity messaging to reach out to user’s social contacts
Alert users to upcoming events to add straight into their smartphone calendar
Gather insights into your visitors’ preferences and desires
In real time, use Airspace’s Location Intelligence analysis tools to see how your campaigns impact on store traffic and asses the best times of day for optimal success. Monitor heat maps and dwell time data for potential store layout issues, to flag popular items and discover trends.
Also use the data to supplement or even replace quantitive research exercises. Your Airspace proximity marketing networks can be used to monitor individual sections of the store for footfall and dwell times to build up a picture of your visitor’s preferences and behaviour.
Integrate proximity marketing with your CRM system for a complete relationship with your customers.
Limited internal resources? Let our team create, manage, optimise and report on your campaigns.
Our technology neutral experts recommend which proximity marketing technology to use, from iBeacons to wi-fi and beyond.